Pivoting Perspective.

Read this cover story and much more in our October 2020 edition of Elevate Magazine.

Hosted by the Cape Breton Partnership, this webinar features a presentation and update from Deborah Page, Director of Marketing and Communications with Develop Nova Scotia on the Internet for Nova Scotia Initiative in Cape Breton. This update was held on Zoom on September 30, 2020.

Click here for the slide deck presentation used in the session.

Cape Breton Island, NS – As Cape Breton families and businesses start to settle into the routine that fall brings, the need to support local remains strong.

As Cape Breton – Unama’ki’s private sector-led economic development organization, the Cape Breton Partnership is dusting off the well-known Think Cape Breton First brand, and launching #CapeBretonFirst, an Island-wide campaign to encourage Cape Bretoners to buy, eat, and stay local.

“Think Cape Breton First has been around for over two decades, and the message still rings true today, “ says Carla Arsenault, Cape Breton Partnership President & CEO. “Our purchasing power matters now more than ever. When we as an island think Cape Breton First – every dollar spent on-Island contributes to a better Cape Breton – Unama’ki.”

As part of the campaign, the Cape Breton Partnership has partnered with the Breton Ability Centre who will make #CapeBretonFirst shirts, hats, storefront/car decals, pens and tote bags available for sale online through their retail shop, The Best of Cape Breton, at https://bestofcbgiftshop.ca/collections/cape-breton-first.  All proceeds from the sales will be donated back to the Breton Ability Centre. 

“Being able to partner with the Cape Breton Partnership on this campaign is very exciting as it helps us raise awareness about the many abilities that people with varying disabilities have,” says Harman Singh, Breton Ability Centre CEO. “Every order that we receive at our Social Enterprises creates an employment opportunity for individuals with Intellectual Disabilities.  Most importantly it links us to the broader community in Cape Breton which we are so proud to be part of!”

As part of today’s kick-off, a social media component will begin where Cape Bretoners are encouraged to snap photos of their support of the campaign, and then tag the Cape Breton Partnership on social media using the #CapeBretonFirst hashtag. A video to launch the campaign was also created in partnership Seaside Wireless Communications Inc..

In the late 1990s, the Cape Breton County Economic Development Authority and Industrial Cape Breton Board of Trade launched the original Think Cape Breton First campaign. Business Cape Breton later relaunched the brand with a refreshed logo in 2014. Now, amidst the impacts of COVID-19, the brand is back and refreshed as #CapeBretonFirst. In an effort to reflect Cape Breton – Unama’ki’s diverse cultures and communities, the updated brand is materials are available in English, French (#CapBretonEnPremier), Mi’kmaw (#UnamakiTmk), and Gaelic (#CeapBreatainnAnToiseach).   

For more information, visit www.cape-breton-first.com.

Arsenault adds, “It’s not about getting back to normal, it’s about getting back to better. We must take care of our economy. In doing so, we are taking care of one another.”

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Media Contact:

Jeremy Martell
Cape Breton Partnership
902-631-5442
Jeremy@capebretonpartnership.com

About the Cape Breton Partnership: The Cape Breton Partnership is Unama’ki – Cape Breton’s private sector-led economic development organization that supports companies and entrepreneurs by promoting our Island as a great place to live and invest; growing a culture that values and celebrates creativity, innovation, and entrepreneurship; and connecting entrepreneurs and companies to the resources they need to succeed. For more information, visit https://capebretonpartnership.com.

About Breton Ability Centre: Breton Ability Centre is a dynamic organization that is committed to providing quality services and supports to people of varying disabilities. They serve individuals who are coping with complex challenges due to severe developmental disabilities, mental health challenges and/or complicating physical disabilities. Their professional staff supports individuals to reach their full potential. To learn more, visit http://www.bretonabilitycentre.ca/.

Cape Breton Connections: Networking 101 is brought to you by the Cape Breton University Students Union, the Cape Breton University Alumni Association, the Cape Breton Partnership, and the Cape Breton Connector Program as part of CBU’s Adulting 101 Week.

This webinar introduces viewers to the Cape Breton Connector Program and how it can help you enhance your networking skills and expand your professional networks. Did you know that only 20% of jobs are ever advertised? This webinar can help you begin expanding your professional contacts so that you can access the 80% of jobs that aren’t advertised and connect with companies who need your talent in Cape Breton.

The slide deck for this presentation is available here.

Adulting 101 Week is for Cape Breton University students to gain skills that they can take with them in their future endeavours. This includes resume building, cooking class, connecting with students and alumni and learning how to network! CBU and CBUSU want to ensure that students gain the skills they will need in life beyond their studies at CBU.

For more information, email
Cape Breton Connector Program Coordinator Robyn Lee Seale at connector@capebretonpartnership.com or visit https://capebretonpartnership.com/initiatives/connector/.

Cape Breton Island, NS – The Cape Breton Partnership will host a virtual update on September 30 with Develop Nova Scotia sharing the latest details on the Internet for Nova Scotia Initiative and the upcoming internet improvement across the Island.

“Reliable access to broadband internet has been recognized time and again as one of the most important factors for our Island’s business community to remain competitive in the increasingly digital-dependent landscape,” says Carla Arsenault, President & CEO of the Cape Breton Partnership. “We are happy to be hosting Develop Nova Scotia for our second virtual update on the Internet for Nova Scotia Initiative, and to connect the Island’s businesses and communities with the information they need to know on the initiative and future local internet improvements.”

Following the presentation, Develop Nova Scotia staff will be available for a question and answer period following the presentation, which is open to the public to attend for free, though pre-registration is required.

Details for the Update on Internet for Nova Scotia Initiative in Cape Breton are below:

The session will be capped at 100 participants, however, the webinar will be recorded and available on the Cape Breton Partnership website.                                                                                           

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Media Contact:
Jeremy Martell
Cape Breton Partnership
902-631-5442
Jeremy@capebretonpartnership.com

About the Cape Breton Partnership:
The Cape Breton Partnership is Unama’ki – Cape Breton’s private sector-led economic development organization that supports companies and entrepreneurs by promoting our island as a great place to live and invest; growing a culture that values and celebrates creativity, innovation, and entrepreneurship; and connecting entrepreneurs and companies to the resources they need to succeed. For more information, visit https://capebretonpartnership.com.

About the Internet for Nova Scotia Initiative:
Develop Nova Scotia is the Crown Corporation responsible for developing and implementing a strategy to provide high-speed Internet access to unserved and underserved Nova Scotians. The Internet for Nova Scotia Initiative strategy will see high-speed Internet access available to more than 95% of Nova Scotia homes and businesses. The Nova Scotia Internet Trust Fund is arms-length. Develop Nova Scotia manages the procurement process and evaluates all proposals received. Successful proponents are then recommended for funding by them to the Trust. The Trust decides on approval of funding. Where possible, funding is leveraged from other government and private sector partners to maximize investments.  Visit https://developns.ca/projects/high-speed-internet/