Hire Me Cape Breton

Hire Me Cape Breton is a pitch competition that highlights the Island’s top talent through exposure to Cape Breton employers. Students approaching graduation, new grads, newcomers, and job seekers are encouraged to submit a 60-second video pitch to tell Cape Breton employers why they should be their next hire. The top 6 pitches will be chosen by a committee of professionals. The public will then vote to decide who wins the top prize of $1,000, a professional radio advertisement to pitch to thousands across the Island, and a one-on-one session with a career expert.


Please read these contest rules (“Contest Rules”) in their entirety before entering the Cape Breton Partnership’s Hire Me Cape Breton Pitch Competition (further known as “the Contest”). Do not enter the Contest unless you agree to these Contest Rules. Participation in the Contest constitutes unconditional agreement and acceptance of these Contest Rules which are final in all matters relating to the Contest. By entering this Contest you agree to be bound by the decisions of contest judges which are final and binding in all respects.


The Hire Me Cape Breton Pitch Competition runs from June 7 to June 20, 2021 (the “Contest Period”). There are two phases to the Contest Period. The first phase is the Video Entry Phase which will run from June 7 to 20, 2021 via online and through social media. The second phase is the Video Judging and Voting Phase which will run from June 25, 2021, until June 30, 2021, with a panel selected by the Cape Breton Partnership, followed by one week of online voting that is open to the public.


This contest is open to all local and international recent graduates (who have graduated within the past three years), students in their final year of study, and any job seekers in search of full-time employment who are eligible for work in Canada before the start of the Contest Period. Limit one entry per person. Employees of the Cape Breton Partnership and those with whom they are domiciled, its subsidiaries, affiliates, agents, advertising or promotional agencies or the independent contest organization are not eligible.


NO PURCHASE NECESSARY. To enter, contestants must:

A) Visit www.hiremecapebreton.com during the Video Entry Phase and follow the online instructions. Using your smartphone, record your video and upload your video (the “Submission”) to YouTube. Before entering the Contest, participants agree to these Contest Rules. All video submissions must comply with these Contest Rules and the SUBMISSION GUIDELINES stated in section 4.

B) In your video, tell us why a Cape Breton employer should hire you. The maximum length of each Video Entry is 60 seconds. Contestants will have a maximum one (1) opportunity to complete the challenge.

Your pitch should include:

  • Your name
  • Your degree and field of work
  • Your career ambitions
  • The type of company you want to work with
  • What makes you stand out (relevant experience, soft and hard skills)

Pitch Criteria:

  • 60 seconds max video
  • Highlights your skills and what you can offer a business
  • Professional language and presentation
  • Business attire

C) Fill out the contest form and submit your video by copying and pasting the YouTube link to your video.

D) A panel of judges selected by the Cape Breton Partnership will select, in their sole and absolute discretion, a maximum of 6 videos
(“Finalists”), from the Video Entry Phase based on the pitch criteria above and the following video qualities: Professionalism, Clarity, Poise, Imagination and Creativity. Three (3) prizes in the Contest will be awarded to the pitches, as deemed by the results of the online voting poll from the general public.


Submissions cannot defame, misrepresent or contain disparaging remarks about Cape Breton or the Cape Breton Partnership and its services, products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which the Cape Breton Partnership wishes to associate. The Cape Breton Partnership reserves the right to and will screen submissions prior to posting them to the Cape Breton Partnership website and its social media channels. Submissions that are not in accordance with the guidelines as stated herein or are not received during the Video Entry Phase will be ineligible. Submissions cannot: (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses without permission; (e) contain copyrighted materials owned by third parties other than the submitters’ photographs, sculptures, paintings, music, and other works of art or images published on or in websites, television, movies or other media) without permission; (f) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and (g) depict, and cannot itself be in, a violation of any law. By submitting a submission you warrant and represent that it: (a) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (b) that publication of the submission via various media including online posting, will not infringe on the rights of any third party. Any such submitter will indemnify and hold harmless the Cape Breton Partnership and parties donating prizes from any claims to the contrary. Any submitter whose submission includes likenesses of third parties or contains elements not owned by the submitter (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use, in the model/image release form provided on the contest website or another form satisfactory to the Cape Breton Partnership, upon request, prior to award of prize and/or naming of submitter as a finalist. Any submission that, in the sole opinion of the Cape Breton Partnership, is deemed to be inappropriate for publication is ineligible.


All Video Entries shall become the property of the Cape Breton Partnership and will not be returned nor copy provided to the contestant. By agreeing to submit a Video Entry, the entrant grants to the Cape Breton Partnership and/or its subsidiaries, and/or any of their licensees, agents and promotional agencies, the right to use the Video Entry including an entrant’s name, image, likeness or voice or any part thereof, for any purpose whatsoever, whether for internal or external communications in any marketing material whether in print, radio, television, interactive media, or any other media throughout the world in all languages, in perpetuity in connection with this contest.

Contestants agree that all rights to the Video Entry or other submissions, including copyright and moral rights, will be irrevocably assigned to the Cape Breton Partnership, to be used by the Cape Breton Partnership for any purpose it deems appropriate.

6. PRIZE(S):

Three (3) prizes will be awarded, consisting of cheques for $1,000, $300 and $200 CDN. These prizes will be awarded to the top three pitches, as deemed by the results of the public online voting, submitted by the individuals.


A panel of Cape Breton Partnership staff will select, from all Video Entries received and which meet the submission guideline, the top 20 video submissions. A panel of external judges selected by the Cape Breton Partnership will select, from the top 20 video submissions, the top 6 Finalists. Three (3) prizes in the Contest will be awarded to the pitches, as deemed by the results from the public online voting.

Judging of the Video Entries will be based on the candidate’s professional 60-second “elevator pitch” on why a company should hire them. The candidate is encouraged to speak to their educational and professional background and skills. The panel will be looking for professionalism, clarity, poise, imagination and creativity used in the video; as well as the “pitch criteria” stated in section 3.

Select videos will be visible online at the Cape Breton Partnership’s website and on its YouTube channel. The viewing of these videos will be facilitated and hosted on behalf of the Cape Breton Partnership and posted on Facebook and Twitter.


By entering this Contest, each entrant permits the Cape Breton Partnership, its agents, promotional agencies, representatives and contest judges to collect the information submitted with your entry and to use it to administer the Contest. The Cape Breton Partnership may communicate with you through various channels, including telephone, computer or mail, using the contact information you have provided. You acknowledge that as a result of such sharing they may advise us of those products or services provided. We will respect your preferences otherwise recorded with us.


All entries become the property of the Cape Breton Partnership who assumes no responsibility for garbled, inaudible, lost, late, delayed, destroyed or misdirected mail, voice messages, e-mail or any computer errors or malfunctions. The Cape Breton Partnership does not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, seeding or printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, effect or failures of any telephone or computer line or network, computer equipment, software or any combination thereof. Entry materials/data that have been tampered with or altered are void. In the event of a dispute over email entries, the winner will be deemed to be the holder of the email account.

If for any reason, in the opinion of the Cape Breton Partnership, in its/their sole discretion, the Contest, and/or the Woobox functionality is not capable of running as originally planned, or if the administration, security, fairness, integrity or the property conduct of the Contest is corrupted or adversely affected, including but not limited to, by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes, the Cape Breton Partnership reserves its/their right, without need of individual notice, to cancel, terminate, modify, amend, extend or suspend the Contest in whole or in part, including, without limitation, canceling any method of entry, and/or selecting a winner from previously received eligible entries. The Cape Breton Partnership reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest, Woobox or to be acting in violation of the Contest Rules or otherwise in a disruptive manner. Any attempts to deliberately damage any website, video or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such attempt be made the Cape Breton Partnership reserves its right to seek remedies and damages to the fullest extent of the law. The Cape Breton Partnership shall not be held responsible for any errors, malfunction, interruption, deletion or negligence that may arise or occur in connection with the Contest and Woobox including any damage to an entrant’s computer equipment, system software or any combination thereof, as a result of their participation in this Contest or from downloading any material from the Contest website, where applicable.

Contestants acknowledge and agree that the Woobox website is not owned or operated by the Cape Breton Partnership. The Cape Breton Partnership does not make any express or implied warranties or representations with respect to Woobox, Facebook, Facebook’s “Like” functionality, Twitter, YouTube, and/or to comments or postings made on Facebook, Twitter, and YouTube through this Contest, as applicable. The Cape Breton Partnership shall not be held liable or responsible for any modification, tampering or management of the video entries and/or on any outcomes that this may have on the Contest. The Cape Breton Partnership does not endorse and is not responsible or liable for damages relating to Woobox, its respective privacy policies or practices, links or any other content.

This contest is subject to all Federal, Provincial and Municipal laws and regulations applicable in Canada. This contest is void where prohibited or otherwise restricted by law.

Watch 2021’s Top 3 prize-winning pitches

First Place

First Place: Joe Townsend

Second Place

Second Place: Jamie Li

Third Place

3rd Place: Alika Soni

View 2021’s Top 6 videos here: https://youtube.com/playlist?list=PL3axSj8wIAjoCSZmLYjy4x8krw5DIoS5G

Read more about last year’s 2020 winners here and see our story with the Cape Breton Post here.

View All Submissions


For information on existing employment opportunities, please see the Cape Breton Job Board