Mountain Biking is a lifestyle, sport, and healthy outlet. Mountain Biking is growing into a cornerstone of major economic growth in regions that are leveraging it properly. Communities all over the world are seeing economic and community revival, quality of health on the rise, and the influx of new faces bringing tourism dollars and a desire for quality experiences. Clustered communities featuring well-engineered Mountain Bike experiences will keep tourists and locals exploring, thus spreading their spending throughout the region.
In recognition of this, the Cape Breton Partnership, Municipality of the County of Victoria, and Destination Cape Breton engaged Shoreline Consulting Group to develop an action plan to attract a new tourism industry to Cape Breton based around mountain biking while designating Victoria County and Cape Breton Island as the Mountain Biking Capital of North America.