February 21, 2020
Cape Breton Island, NS – Cape Breton – Unama’ki is home to companies who produce world-class products and services, and the Cape Breton Partnership’s Export Growth Service is committed to connecting those companies with the knowledge and resources they need to sell their products and services around the world.
The Export Growth Service works with small and medium-sized Cape Breton companies with a focus on three things: meeting with companies to assess their export needs and develop an export plan; providing navigation and guidance for existing export-related services and programs; and hosting workshops, training sessions and an annual export conference.
“Cape Breton – Unama’ki is a small island. With just over 132,000 people, we know that exporting our products and services is key to the growth of our businesses,” says Carla Arsenault, Cape Breton Partnership President & CEO. “Our Export Growth Service gives clients access to a host of experts focused on making export easier for Cape Breton companies by connecting them to national and international markets.”
A recent two-day training session put on by the Export Growth Service allowed 19 companies from across the Island to participate in Professional Selling Reinvented by Base Over Apex, a national company focused on professional sales training and coaching. Many of the participants were clients of the Export Growth Service, and represented a wide variety of sectors, including seafood, tourism, real estate, finance, the arts and information technology. The training covered understanding and managing time, business creation, selling processes, achieving higher success rates, how to keep customers and build a business.
“I can’t say enough good things about this training,” says Export Growth Service client, Deana Lloy of Red Label Kilts Inc. “So many new topics to digest! Very meaningful and I’m looking forward to applying several of the techniques.”
The Export Growth Service is overseen by an Export Development Team made up of representatives from the Cape Breton Partnership, Atlantic Canada Opportunities Agency, Business Development Bank of Canada, Nova Scotia Business Inc., and Nova Scotia Community College. The Export Growth Service also benefits from an Advisory Team comprised of experts from private sector, government, First Nations communities, and local industry.
To learn more about the Export Growth Service, contact Export Consultant Lan Zheng at firstname.lastname@example.org.
Cape Breton Partnership