#CapeBretonFirst Campaign Kicks OffSeptember 24, 2020

Cape Breton Island, NS – As Cape Breton families and businesses start to settle into the routine that fall brings, the need to support local remains strong.

As Cape Breton – Unama’ki’s private sector-led economic development organization, the Cape Breton Partnership is dusting off the well-known Think Cape Breton First brand, and launching #CapeBretonFirst, an Island-wide campaign to encourage Cape Bretoners to buy, eat, and stay local.

“Think Cape Breton First has been around for over two decades, and the message still rings true today, “ says Carla Arsenault, Cape Breton Partnership President & CEO. “Our purchasing power matters now more than ever. When we as an island think Cape Breton First – every dollar spent on-Island contributes to a better Cape Breton – Unama’ki.”

As part of the campaign, the Cape Breton Partnership has partnered with the Breton Ability Centre who will make #CapeBretonFirst shirts, hats, storefront/car decals, pens and tote bags available for sale online through their retail shop, The Best of Cape Breton, at https://bestofcbgiftshop.ca/collections/cape-breton-first.  All proceeds from the sales will be donated back to the Breton Ability Centre. 

“Being able to partner with the Cape Breton Partnership on this campaign is very exciting as it helps us raise awareness about the many abilities that people with varying disabilities have,” says Harman Singh, Breton Ability Centre CEO. “Every order that we receive at our Social Enterprises creates an employment opportunity for individuals with Intellectual Disabilities.  Most importantly it links us to the broader community in Cape Breton which we are so proud to be part of!”

As part of today’s kick-off, a social media component will begin where Cape Bretoners are encouraged to snap photos of their support of the campaign, and then tag the Cape Breton Partnership on social media using the #CapeBretonFirst hashtag. A video to launch the campaign was also created in partnership Seaside Wireless Communications Inc..

In the late 1990s, the Cape Breton County Economic Development Authority and Industrial Cape Breton Board of Trade launched the original Think Cape Breton First campaign. Business Cape Breton later relaunched the brand with a refreshed logo in 2014. Now, amidst the impacts of COVID-19, the brand is back and refreshed as #CapeBretonFirst. In an effort to reflect Cape Breton – Unama’ki’s diverse cultures and communities, the updated brand is materials are available in English, French (#CapBretonEnPremier), Mi’kmaw (#UnamakiTmk), and Gaelic (#CeapBreatainnAnToiseach).   

For more information, visit www.cape-breton-first.com.

Arsenault adds, “It’s not about getting back to normal, it’s about getting back to better. We must take care of our economy. In doing so, we are taking care of one another.”


Media Contact:

Jeremy Martell
Cape Breton Partnership

About the Cape Breton Partnership: The Cape Breton Partnership is Unama’ki – Cape Breton’s private sector-led economic development organization that supports companies and entrepreneurs by promoting our Island as a great place to live and invest; growing a culture that values and celebrates creativity, innovation, and entrepreneurship; and connecting entrepreneurs and companies to the resources they need to succeed. For more information, visit https://capebretonpartnership.com.

About Breton Ability Centre: Breton Ability Centre is a dynamic organization that is committed to providing quality services and supports to people of varying disabilities. They serve individuals who are coping with complex challenges due to severe developmental disabilities, mental health challenges and/or complicating physical disabilities. Their professional staff supports individuals to reach their full potential. To learn more, visit http://www.bretonabilitycentre.ca/.