Cape Breton Partnership to host Social Selling Reinvented WebinarAugust 28, 2020

Cape Breton Island, NS – Recognizing that many businesses are moving toward capitalizing on on-line sale methods to address the challenges presented by the COVID-19 global pandemic, the Cape Breton Partnership is hosting a webinar focused on the reinvention of social selling on September 10 via Zoom.

A salesperson’s ability to leverage social media to their advantage has never been more important than it is right now. This free online session will help salespeople to level-up their performance on social media and provide them with meaningful steps to take their social selling performance to the next level. The webinar will cover a number of topics, such as what social selling is, why it’s important, which platforms you should use, and more.

Webinar details are below:

Facilitator Paul Watts is a sales performance coach, holding two national sales designations with the Canadian Professional Sales Association as well as two international professional sales designations. His goal is to help salespeople to live life on their terms and to find a healthy work-life balance by being more effective at work. Bringing over 20 years of sales experience and success in business-to-business sales, sales management, sales training and coaching, Watts is also the host of the popular Sales Reinvented podcast and an advisory board member and panelist on the Sales Experts Channel.

The session will be capped at 100 participants, however, the webinar will be recorded and shared on the Cape Breton Partnership website and social media channels to ensure the information is accessible to all.


Media Contact:
Jeremy Martell
Cape Breton Partnership

About the Cape Breton Partnership:
The Cape Breton Partnership is Unama’ki – Cape Breton’s private sector-led economic development organization that supports companies and entrepreneurs by promoting our island as a great place to live and invest; growing a culture that values and celebrates creativity, innovation, and entrepreneurship; and connecting entrepreneurs and companies to the resources they need to succeed. For more information, visit