Originally posted by Grant McDaniel of the Port Hawkesbury Reporter.

SYDNEY: A group of clever business owners in Whycocomagh have inspired a clever group of business people in Sydney to take on the challenge of bringing folks to Cape Breton Island.

“The Farmer’s Daughter had a tremendous amount of social media success, as a result of something they did to attract workers about a year-and-a-half ago,” said Carla Arsenault, the CEO of the Cape Breton Partnership.

“We know they received a tremendous response from people all over the world, and we thought there might be a real tangible opportunity for us to reach out to some of these people who are interested in coming to Cape Breton Island.

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