Cape Breton Partnership expands business support services; Introduces Virtual Adviser ProgramJune 30, 2020

In an effort to further assist Cape Breton companies adjusting to the impacts of COVID-19, the Cape Breton Partnership has expanded its business support services by introducing a new Virtual Adviser Program.

Powered by On-Demand Talent Platform BoomersPlus, this free program will match qualified Cape Breton companies with a seasoned Virtual Adviser to help their business manage and recover from COVID-19. Virtual Advisers are experienced professionals from across Canada representing a full range of disciplines, industries and environments, willing to share their lessons learned.

“We need to support our local businesses now more than ever and being able to connect them to the talent and experience of Business Advisers from across the country is really exciting,” says Carla Arsenault, Cape Breton Partnership President & CEO. “Our hope that these connections will result in effective, tangible solutions to help our businesses move forward successfully.”

Businesses can apply on the Cape Breton Partnership website at Applications will be reviewed by Cape Breton Partnership staff. If accepted, businesses will be matched with a Virtual Adviser from a network of thousands of professionals based on the business need or challenge. On a mutually agreed schedule, the businesses will meet virtually with their business adviser to discuss the challenges and find potential solutions.

“The Virtual Adviser Program is a natural evolution of our mandate – to help organizations and communities leverage the wisdom and experience of seasoned professionals. We are excited to partner with the Nova Scotia RENS to help small businesses struggling through the challenging economic environment created by the COVID-19 crisis,” said Kevin MacIntyre, VP, Marketing, BoomersPlus.

Participants will have access to four to six calls over a two to three month period, with the potential for an extension. To participate, businesses must be located on Cape Breton Island and able to complete four to six phone calls with an adviser along with any follow-up work necessary for the duration of the program.

The Cape Breton Partnership is launching this program in partnership with the Nova Scotia Regional Enterprise Network (NS REN). Regional Enterprise Networks lead a collaborative approach to economic development and supporting business growth.  To learn more, visit

To learn more about BoomersPlus, visit .


Media Contact:
Megan Tonet
Cape Breton Partnership