(Cape Breton, NS) – The landscape of Cape Breton-Unama’ki is changing. Innovative new businesses are appearing across the island, the international student population is growing at unprecedented rates, and traditional industries such as seafood and tourism are providing renewed energy and growth. There is a sense of optimism in the air and we need a strategy to guide us towards a prosperous future for Unama’ki – Cape Breton.
As the Island’s private sector-led economic development organization, the Cape Breton Partnership is leading the development of an Island-wide economic and population growth strategy to help our region work together to grow Cape Breton-Unama’ki. To inform the strategy, Cape Bretoners are being asked to take a survey to share their perspectives, ideas, and experiences.
“For the first time in our history, we have municipal units and First Nation communities coming together to support regional economic development initiatives through the Regional Enterprise Network model,” says Carla Arsenault, Cape Breton Partnership President & CEO. “The time has never been better to come together to create a plan that benefits the entire Island.”
The Cape Breton Partnership has hired Group ATN Consulting Inc. to prepare the strategy. This will include an extensive outreach and engagement process. The strategy will be completed in early 2020.
In addition to the public survey, Group ATN will be engaging with a broad range of key stakeholders and rights-based holders from across the Island, including First Nation communities, municipalities, entrepreneurs, businesses, social enterprises, and those involved in the cultural and tourism sectors. This outreach and engagement process will be an important contributor to the development and refinement of a new economic and population growth strategy.
The survey takes 12-15 minutes and is available online at www.capebretonpartnership.com/growthstrategy. There you will find a discussion paper along with the survey.
Media Contact:
Megan Tonet
Cape Breton Partnership
megan@capebretonpartnership.com
The Cape Breton Partnership is Unama’ki – Cape Breton’s private sector-led economic development organization that supports companies and entrepreneurs by promoting our island as a great place to live and invest; growing a culture that values and celebrates creativity, innovation, and entrepreneurship; and connecting entrepreneurs and companies to the resources they need to succeed. For more information, visit https://capebretonpartnership.com.
Group ATN Consulting Inc., part of the m5 group of companies, is a diversified consultancy serving the public and private sectors, First Nations and Aboriginal Interests and Non-Government Organizations. Group ATN also specializes in economic impact analysis and tourism.
CHÉTICAMP, NS – The Municipality of the County of Inverness and the Cape Breton Partnership have worked together to launch a survey looking for data regarding the Chéticamp housing and rental market.
The survey asks questions about housing style preferences, necessary senior housing specifications, demographic information and more. It is targeted towards both current Chéticamp residents and people who may be interested in living in the rural Acadian fishing village or the surrounding area,
The Municipality and the Cape Breton Partnership believe the results will be valuable for both public and private housing projects. Additional surveys will be developed for other Inverness County communities in the future.
The survey, which will be open until October 31st, 2019, is available in both French and English at https://www.surveymonkey.com/r/2019CheticampHousingSurvey-web.
CHÉTICAMP, N.-É. – La Municipalité du comté d’Inverness et le Partenariat du Cap-Breton ont collaboré au lancement d’un sondage visant à recueillir des données sur le marché de l’habitation et de la location à Chéticamp.
Le sondage, qui s’adresse à la fois aux résidents actuels de Chéticamp et aux personnes susceptibles d’être intéressées à vivre dans le village de pêche rural acadien ou dans les environs, porte sur les préférences en matière de style de logement, les spécifications nécessaires pour le logement des aînés, les données démographiques et plus encore.
La Municipalité et le Partenariat du Cap-Breton croient que les résultats seront utiles pour les projets de logements publics et privés et espèrent réaliser des enquêtes similaires d’autres communautés du comté d’Inverness dans l’avenir. Le sondage, qui sera ouvert jusqu’au 31 octobre 2019, est disponible en français et en anglais au https://www.surveymonkey.com/r/2019CheticampHousingSurvey-web-FR.
Media Contact:
Karolyn Aucoin
Spécialiste en communications et engagement communautaire / Communications & Community Engagement Specialist
karolyn.aucoin@invernesscounty.ca
902-787-3519 / 902-258-7513
(CAPE BRETON, NS) – It started out as a unique way to recruit employees to work at a general store in Whycocomagh. Today, it’s led to an inbound marketing campaign and launch of www.welcometocapebreton.cato promote the benefits of living, working, studying or investing in Cape Breton.
In 2016, Farmer’s Daughter co-owners Heather Austin-Coulombe and her sister Sandee MacLean posted an ad on Facebook offering free land as an incentive to prospective employees. The ad went viral around the globe with over 500,000 interactions on social media. People not only wanted to work for the Farmer’s Daughter, but wanted to visit Cape Breton, study in Cape Breton, immigrate to Cape Breton and much more. In an effort to manage all of the inquiries, the Cape Breton Partnership recognized the opportunity to assist with mitigating these inquiries.
“Part of the Cape Breton Partnership’s job is to promote and sell Cape Breton as an amazing place to live, work, study and invest,” says Carla Arsenault, Cape Breton Partnership President & CEO. “The overwhelming response to the ad highlighted the need to follow up with those interested with the hope of attracting them to this island.”
The Partnership began working with a local marketing firm, Anchored Ideas, to develop an inbound marketing campaign to be shared with 36,000 unique email addresses collected based on interest in the Farmer’s Daughter ad. While preparing for the campaign, it became apparent that a one-stop online experience was needed to promote living, working, investing or immigrating to Cape Breton. As a result, the Cape Breton Partnership developed www.welcometocapebreton.ca , a website to share Cape Breton’s story with people from around the world.
“Since posting our ad, we hired eight new employees who brought 18 additional family members to our island,” says Heather Austin-Coulombe. “We still get between five and ten inquiries a day! I cannot wait to see what kind of renewed interest the marketing campaign and website generates.”
The Cape Breton Partnership will manage all follow-up inquiries generated by the marketing campaign and website.
Media contact:
Megan Tonet
Cape Breton Partnership
902-562-0122
Megan@capebretonpatnership.com
Canada’s Most Admired CEO ✓
Women of Influence – Top 25 ✓
Atlantic Business Magazine Top CEO ✓
Recipient of RBC Canadian Women Entrepreneur Awards – Momentum Award ✓
Member of a Federal advisory committee to promote apprenticeships and skilled trades across Canada ✓
This is Mandy Rennehan, the Blue-Collar CEO™.
The Cape Breton Partnership is pleased to announce that Mandy Rennehan will be this year’s keynote speaker during the annual Investor Summit on October 10, 2019 at the Keltic Lodge at the Highlands.
“We are thrilled to have Mandy be a part of this year’s Investor Summit,” says Carla Arsenault, Cape Breton Partnership President & CEO. “Mandy is a successful Nova Scotia-born entrepreneur that has an interesting story to share. We hope her presence encourages new and returning guests to join us for what’s sure to be an exciting Summit.”
Mandy Rennehan’s called the Blue-Collar CEO™ for her ability to navigate between the white- and blue-collar worlds, using her (respectfully) uncensored style. She left her hometown of Yarmouth, Nova Scotia, at 18 with a dirty hockey bag and an audacious dream. By 19, she founded Freshco.ca (not the grocery store!), Canada’s #1, full-service, reconstruction and retail maintenance provider operating across Canada and the eastern United States serving clients like Anthropologie, Apple, Banana Republic, Home Depot, Lululemon, Nike, Restoration Hardware, Sephora, The Gap, Tiffany & Co., plus many more.
The Cape Breton Partnership’s annual Investor Summit brings together over 200 business, community, and government leaders from across the island to network, celebrate innovation and establish new partnerships, collaborate, and develop solutions for issues facing local businesses.
The Summit will kick off at 10 a.m. and include presentations and panel discussions with a focus on up and coming opportunities around the island. The evening includes a gala dinner sponsored by the Atlantic Lottery Corporation, where Economic Impact Awards are presented to individuals and organizations who have made significant contributions to the Cape Breton economy through innovation, entrepreneurship, and new investments.
For more information on keynote speaker, Mandy Rennehan, visit www.mandyrennehan.com . To learn more or register for the Investors Summit, visit www.capebretonpartnership.com/events/investor-summit-2019 .
Media Contact:
Megan Tonet
Cape Breton Partnership
megan@capebretonpartnership.com
902-562-0122
Creative Economy
Celebrating creativity in Cape Breton.
Read this cover story and much more in our Summer edition of Elevate Magazine.