More than 40 years ago, the Bragg family, known for its success in the wild blueberry business, made a decision to enter the cable television business with one of the first cable licenses granted by the CRTC. Led by John Bragg, the company was and continues to be driven by a spirit of innovation, creativity and entrepreneurialism. The first three decades brought rapid expansion and growth throughout Nova Scotia and PEI culminating in the creation of Eastlink in the late 90s. It was at that time that Eastlink transformed the telecommunications landscape as the first cable company in Canada to launch local telephone service bringing much-needed competition and choice to phone customers.
While continuing to invest heavily in a fibre network, Eastlink successfully expanded its high speed Internet service to communities, large and small, across the Maritimes and quickly became recognized as a world-class provider of communications services. In the early 2000s, Eastlink pioneered the industry yet again when the company introduced the now ubiquitous “triple-play” communications and entertainment bundle combining TV, high speed Internet, and local telephone service making it the first in North America to bundle all services on one bill for one price.
With a series of strategic acquisitions across Canada, Eastlink quickly grew the business to half a million customers from coast to coast becoming the largest, privately held telecommunications company in the country. The most pivotal and transformative decision in recent years has been the company’s foray into the wireless world, made possible by its successful showing at the 2008 wireless spectrum auction. Driven by the same spirit of entrepreneurialism, Eastlink launched its award-winning LTE wireless service in NS and PEI in 2013. Since then, the company has expanded to Moncton NB, Sudbury and Timmins, ON and will soon grow into St. John’s NL and Grande Prairie, AB.
Most recently, Eastlink was lauded for its innovations and customer-centric additions on the video entertainment side including Eastlink Stream and TV Channel Exchange. Headquartered in Nova Scotia, Eastlink employs over 1,500 people across Canada and has held the designation as one of Canada’s Best Managed Companies for 11 consecutive years.