Support for Tourism Industry

The Cape Breton Partnership has developed a one-page document that summarizes the new tourism supports available for operators that were announced on June 15, 2021.

Download the Tourism Supports one-page

$18.2 Million in New Funding to Boost Tourism Restart

An $18.2 million tourism restart package announced by the Nova Scotia government on June 15, 2021 will provide operators with new grant programs and marketing support as well as offering tourists more outdoor public attractions and free admission to provincial museums.

The restart package will help the tourism industry prepare to welcome visitors to Nova Scotia as part of the province’s phased reopening strategy.

Tourism Accommodations Restart Customer Attraction Program:

  • $10.5 million program administered by Tourism Nova Scotia
  • eligible businesses must be registered as a host under the Tourist Accommodations Registration Act, offering at least one or more rooms to the travelling or vacationing public and be HST registered
  • funds may be used for various advertising options, developing packages and incentives to encourage overnight stays, such as an overnight plus a bottle of local wine, or family weekend packages with free breakfasts, as well as customer-focused upgrades or amenities
  • applications open June 23

Small Tourism Operators Restart Program:

  • $2 million program administered by Tourism Nova Scotia
  • eligible businesses include tour operators, scenic and sightseeing transportation operators, outdoor adventure operators and outfitters, businesses that operate nature parks and zoos, amusement or theme parks, recreational vehicle parks and campgrounds and travel agencies
  • eligible operators must be HST registered
  • applications open June 23

Funding for Public Attractions:

  • $710,000 to cover free admission to the 28 sites included in the Nova Scotia Museum system and the Art Gallery of Nova Scotia sites in Halifax and Yarmouth for July and August
  • $2 million to sponsor outdoor events and attractions that feature local artists, such as mini outdoor concerts, open streets and diverse cultural activities, to be funded through the Nova Scotia COVID-19 Response Council

Marketing Campaigns:

  • $3 million in additional spending, for a total of $5.8 million in marketing campaigns
  • a new $150,000 campaign called #ShineOnTourism asks Nova Scotians to offer their world-famous hospitality to help the tourism industry; it aims to remind Nova Scotians of their role as ambassadors, foster pride and confidence in the tourism industry, and raise awareness of the value of tourism the $1.3 million Nova Scotia campaign, called Rediscover Nova Scotia, builds on last year’s successful effort to celebrate residents who stayed close to home, while showcasing the incredible experiences found in Nova Scotia.
  • The campaign emphasizes that Nova Scotians don’t need to leave the province to find unique experiences and adventure, and that Nova Scotia has incredible places to rediscover
  • Tourism Nova Scotia launched a $1 million Atlantic Canada marketing campaign today, June 15, called Do More to remind Atlantic Canadians that because Nova Scotia has so much to offer, it deserves more than one trip
  • Tourism Nova Scotia will also be ready to showcase the province in consumer advertising in other jurisdictions, including Ontario and Quebec, when appropriate; these campaigns will cost about $3.4 million


Highly Affected Sectors Credit Availability Program (HASCAP) Guarantee

The Highly Affected Sectors Credit Availability Program (HASCAP) Guarantee is a new COVID-19 relief program to help hardest-hit businesses from all sectors with additional financing.

Business Development Bank of Canada will provide a 100% net loss guarantee to increase these businesses’ ability to access additional liquidity. Proceeds of the loan (up to $1 million) are exclusively meant to fund the operational cash flow needs of the business and ensure a degree of continuity of operations.



Tourism Accommodations Real Property Tax Rebate Program

The Tourism Accommodations Real Property Tax Rebate Program is a 25% rebate that helps owners of hotels, motels and inns with their 2021-2022 commercial property tax. To receive the rebate, eligible operators must have paid their commercial property tax bill in full or have entered into a payment plan with their municipality.


Webinar Series
COVID-19, and the related travel restrictions, have had a significant impact on tourism businesses in Nova Scotia and around the world. Tourism Nova Scotia is offering training and information to support tourism businesses and organizations adapt to the evolving tourism environment, enhance quality and competitiveness, and prepare to welcome visitors when the time is right. This webinar series offers practical information you can use to steer your business through COVID-19 and then rebuild and recover following the pandemic.


Nova Scotia Experience Toolkit
Deliver new experiences to set yourself apart from the competition, create more demand for your business, and connect with your best customers. Learn about different types of travellers, experience development planning and pricing tools, industry best practices, and marketing insights. Access five videos and related tip sheets and worksheets in this Nova Scotia Experience Toolkit to guide you.


Tourism Industry Updates on COVID-19
Tourism Nova Scotia’s latest updates on COVID-19, inmpacts on thr tourism industry, and supports available to the industry.


Tourism HR Canada

Tourism HR Canada has developed the Covid-19 Tourism Workforce Recovery Toolkit, a practical, no-cost, web-based program that includes tools, downloadable content and presentations, all designed to give tourism operators the knowledge resources they need to rebound and succeed. The curated content presented in the COVID-19 Tourism Workforce Recovery Toolkit leverages myriad public-domain academic and business sources. The Toolkit is dynamic and will be updated and amended on a regular basis to reflect new information and market changes.


Tourism Industry Association of Nova Scotia

To keep Nova Scotia’s Tourism Industry up-to-date on how the industry is responding to the COVID-19 pandemic, the Tourism Industry Association of Nova Scotia has developed the Tourism Strong platform.


The Tourism Industry Association of Nova Scotia has also developed a Safety and Prevention Measures document to guide businesses in protecting workers, their families, and the community from possible infection and illness.


Clean It Right is a new training program provided through the Tourism Industry Association of Nova Scotia to provide awareness and education on cleaning your establishment with the goal of regaining consumer confidence. The program was designed to increase the safety of guests, visitors and the workforce in the Tourism industry. This will help reassure customers that may be hesitant to travel, shop and eat out during the post COVID-19 period.


Hospitality Reopening Guidance

P&G Professional developed a document to provide cleaning and disinfecting information, guidelines, and hygienic practices that may be necessary to reopen a hospitality establishment during COVID-19.


COVID-19 Tourism Recovery Research and Marketing Approach

Tourism Nova Scotia is sharing research on potential post-COVID-19 tourism recovery scenarios and our phased provincial marketing approach to support the tourism industry. 


Canada’s Regional Development Agencies

Canada’s Regional Development Agencies are closely monitoring the COVID-19 global challenge and the impact it is having on businesses and workers, as well as the broader economy. The Atlantic Canada Opportunities Agency (ACOA) is this region’s Regional Development Agency. If you are a tourism operator or small- or medium- sized business or organization and have received ACOA funding and COVID-19 is affecting your operations, you are encouraged to contact your local ACOA office to review your situation and provide guidance.


Nova Scotia’s world famous hospitality is a key part of what draws people to our home and helps our communities thrive. So as guests return to our province, let’s do what we do best and shine on. Visit to learn more. #ShineOnTourism